Tianjin Port Group Launches "All-Link Full Chain Logistics Service" Brand

On October 16, Tianjin Port Group held the "Linking the Chain, Thriving the Port, Opening a New Chapter" corporate culture day event and launched the "All-Link Logistics Service" brand. The event encouraged party members, cadres, and employees to fulfill their responsibilities, take practical actions, and come together to build a modern Chinese-style port, writing a vibrant new chapter for Tianjin Port during the 15th Five-Year Plan period.

This brand is based on the unique resource advantages and strategic location of Tianjin Port. Externally, it connects land and sea, forming links globally; internally, it coordinates resources and fosters win-win cooperation. It provides upstream and downstream supply chain customers with a comprehensive port and shipping logistics service solution that "covers all types of cargo, delivers all services, relies on full intelligence, and enables seamless connectivity," making it a full-chain logistics service partner that co-creates value with its customers.

It is understood that the "All-Link Logistics Service" brand logo uses the Tianjin Port brand as the foundation and core of the service brand. The design consists of four groups of "All-Link" arranged in a loop and radial graphical structure, forming an overall visual impression of "one core and one loop." The center, representing the port, serves as the brand's core focal point; the outer loop, representing the chain, symbolizes the outward extension of a full-chain connection system from the port. The four groups of "All-Link" encompass the core to form an open and continuous ring network, reflecting both the cyclical and cooperative nature of the logistics system and the brand's four core capabilities: all types of cargo, all services, full intelligence, and seamless connectivity. This is further supported by four major business platforms working in synergy to sustain an integrated full-chain operation.

Chu Bin, Secretary of the Party Committee and Chairman of Tianjin Port (Group) Co., Ltd., stated that deepening brand development at Tianjin Port Group is a critical step in implementing the national brand-strengthening strategy, a necessary stage in advancing the company’s development, a precise response to customer needs, and a powerful expression of corporate culture. It also builds independent core competitiveness, seizes development opportunities, and achieves long-term business growth. With a focus on all types of cargo, comprehensive services, full intelligence, and seamless connectivity, the brand focuses on "completeness," centers around the "chain," and relies fundamentally on "service." It represents a significant milestone in Tianjin Port Group's brand development, highlighting a profound transformation in its service concept and operational logic.

At the event, the company announced the recipients of the third "Tianjin Port Expert" and "Tianjin Port Artisan" awards, as well as the winners of the fourth "Most Beautiful Tianjin Port People" and the "Most Beautiful Tianjin Port People Nomination Award."

The party members, cadres, and employees of the Tianjin Port Group who participated in this corporate culture day event expressed their determination to remember the entrusted mission, work with gratitude and vigor, inherit the spirit of the Long March, and uphold the traditions of Tianjin Port. Inspired by exemplary models such as the "Tianjin Port Experts," "Tianjin Port Artisans," and "Most Beautiful Tianjin Port People," they aim to transform their loyal beliefs into purposeful action—to ambitiously pursue great achievements and strive for excellence, becoming "brand ambassadors" and "spokespersons" for the "All-Link Logistics Service" brand.