Qingdao Haida Biological Group: Use innovation to create lasting endogenous power for development

On August 18, 2000, Qingdao Haida Biological Group was born on the campus of Ocean University of China. Based on the unique advantages of marine biological resources in the Shandong Peninsula, relying on the scientific and technological achievements and talent advantages of the Ocean University of China, it inherits the spirit of continuous innovation in scientific research. The development strategy of the company is planned with a chemical vision, and it has always been at the forefront of the development of the marine biological industry. Qingdao Haida Biological Group is a high-tech enterprise engaged in the development and utilization of marine biological resources and the development, production, and sales of corresponding products. The group's exploration in this field is very typical and also represents the idea and direction of corporate development. The company has always been committed to green, healthy, and sustainable development, and its leading role is very obvious. Four business segments have been formed: "new marine biological fertilizers, functional marine biological products, marine environmental protection services, marine health food supply chain".

Course
The company has won the title of "Specialized, Specialized and New Little Giant' Enterprise by the Ministry of Industry and Information Technology", "Shandong Manufacturing Industry Single Championship", "Shandong Provincial Key Leading Enterprise in Agricultural Industrialization", "Shandong Quality Brand", and "Shandong Marine Industry Private Enterprise" "Top 10 Enterprises", "Shandong Province Manufacturing High-end Brand Cultivation Enterprise", "Shandong Province Top 100 Patent Innovation Enterprises", "National Intellectual Property Demonstration Enterprise", "New Generation "Qingdao Golden Flower" Cultivation Enterprise" and other awards, and successively Won the "Qingdao City Science and Technology Progress Award", "Shandong Province Science and Technology Progress Award" and "National Ocean Engineering Science and Technology Award First Prize" and other awards.
In 2006, a seaweed bio-fertilizer and marine biological product production base was built in Qingdao Jiaozhou Economic Development Zone. In 2009, the only high-value utilization base of green algae resources in China was built in the Jiaozhou production base. In 2014, it was built in the Weihai Rushan Binhai New Area. The full resource utilization of oysters and the production and processing base of fish protein peptides. In 2017, a marine health food supply chain processing base with brown algae kelp as the main raw material was built in Rongcheng Lidao. The production base of functional marine biological products such as Biological stimulants from Double Algae, Marine Biological Fungicides, anti-feed additives, Marine Protein Peptides, etc. The industrial base laid out in the Jiaodong Peninsula Economic Circle covers a total area of 520,000 square meters, which provides strong support and guarantees for the industrial upgrading of enterprises and the conversion of new and old kinetic energy.

Innovation
Since the first seaweed foliar fertilizer was launched in 2000, it now has two major brands, "Hai Zhuangyuan" seaweed fertilizer and "Wenxi" fish protein peptide fertilizer, with hundreds of products. The market promotion process of Haida Biological Group has just confirmed the difficult process of seaweed and marine biological fertilizers being recognized, recognized, and recognized.
In recent years, in response to the green tide of Enteromorpha erupting in the Yellow Sea, Haida Bio-Bio has built the "Hai Zhuang Yuan 1" and "Hai Zhuang Yuan 2" marine environmental protection service platforms with a total displacement of 10,000 tons. With the support of the Qingdao Municipal Party Committee and Municipal Government, The two platforms coordinated with more than 100 fishing boats to form a "2+X" salvage formation, and all the seas of Enteromorpha moss realized efficient disposal and resource utilization. The seaweed resource high-value utilization workshop with a monomer area of 36,000 square meters is currently the world's largest green alga polysaccharide extraction, purification, and preparation workshop, as well as a large-scale production workshop for glycopeptide series products. The marine biological peptide workshop with a monomer area of 28,000 square meters is the domestic advanced large-scale marine biological peptide preparation workshop.
The company has long insisted on driving the high-quality development of the enterprise with scientific and technological innovation. It has "National Green Algae Research and Application Technology Center, Shandong Enterprise Technology Center, Shandong Provincial Demonstration Engineering Technology Research Center, Shandong Province Seaweed Biological Fertilizer Engineering Research Center", etc. Multiple technological innovation platforms
Relying on the scientific research advantages of the Ocean University of China, the scientific research works closely with many scientific research institutes such as the "Institute of Engineering of the Chinese Academy of Sciences, the Institute of Oceanology of the Chinese Academy of Sciences, the First Institute of Oceanography of the Ministry of Natural Resources, Qingdao Agricultural University", etc., attracting well-known oceans at home and abroad. Experts in the biological field, combined with the group's R&D team composed of multiple Ph. Ds and 100 masters, have presided over and participated in 45 major national, provincial, and municipal scientific and technological projects, and have more than 100 invention patents.
Green algae scientific disposal and resource utilization technology, double seaweed enzyme-enzyme coupling extraction and targeted modification technology, chitosan oligosaccharide targeted enzymatic hydrolysis preparation technology, fish protein active peptide enzymatic hydrolysis preparation technology, polyglutamic acid high-density fermentation technology to promote the industry Develop, protect and improve the soil environment, and escort the development of green agriculture. At the same time, the Group's technology and products are extended to high-end areas such as animal immunity and human health. Haida Biological Group attaches great importance to product research and development. It continues to increase scientific research investment and product technology upgrades and has formed a double algae source biological stimulus with brown algae and green algae as raw materials. Functional marine biological products such as vegetarian, oligochitosan, and fish protein peptides, lead the development of new special fertilizers. It is the first to be applied to the development and application of new-type fertilizers in China. In the past three years, it has produced 5 million tons of new-type fertilizers. At present, it has formed strategic cooperation with more than 20 large domestic listed companies. Haida Biological provides technical services and synergist products for them and provides technical services and product cooperation for more than 200 small and medium-sized enterprises. A stable marketing network has been formed in the domestic cash crop area, and the number of long-term cooperation customers has reached more than 500.

Domestic market
The company adheres to the marketing concept of "market first, user-oriented". Adhere to the "customer-centric" service tenet, and establish the "Agricultural Science Business School" to provide users with quality planting solutions such as "full nutrition, soil remediation, and agricultural technology services". "Authentic seaweed fertilizer, sea and sea champion", Haizhuangyuan 818 series products are made from brown algae kelp and green algae Enteromorpha as the main raw materials and are refined and processed by a unique double seaweed enzyme-enzyme coupling extraction technology, providing users with a full crop nutrition package plan.
The marketing service model of "Hai Zhuang Yuan 818 Ocean Zhi Fei Jia" and "Hai Zhuang Yuan One Card" has been established in the terminal. Hold the "Hai Zhuang Yuan" Cup Quality Planting Competition nationwide to create a series of high-quality agricultural products of "Zhuang Yuan Famous Products", so that users can continue to increase production and income.
"Wenxi fish protein, quality comes naturally", "Wenxi" fish protein series products utilize the rich fishery resources of Rushan and oyster farming resources, and adopt advanced biological enzymatic hydrolysis technology to prepare fish protein peptides, oyster protein peptides, and other animal and plant nutrition products And human health products.
The company's marine health food series is refined from Rongcheng's natural high-quality kelp, forming an industrial chain for the high-value utilization of kelp. The marketing model adopts traditional channels and a B2B "Internet +" e-commerce platform for marketing through channel expansion, webcasts, and cloud classrooms.
International market
Haida Biological Group began to develop the international market in 2004. Its products have been registered in more than 50 countries including Europe, North and South America, Oceania, the Middle East, and Southeast Asia, and sales continue to grow. At present, it has cooperated with more than 20 multinational companies and established overseas subsidiaries in the United States and Australia.
The self-owned brand SEAWINNER has a high reputation and has formed a stable cooperative relationship with more than 500 international cooperation customers, showing a strong international market prospect.
The products have passed "EU ECOCERT organic certification, REACH certification, green food production material certification, COFCC organic production input certification, Australia SXC organic certification" and many other certifications.
Won several honors such as "China's Top Ten Organic Fertilizer Brands, Outstanding Exporters, Overseas Market Expansion Award, and CAC Outstanding Contribution Award". "We have opened a new era of biological seaweed fertilizer. All our products use fresh seaweed, using microbial fermentation and biological enzyme degradation to obtain sea desert polysaccharides and seaweed true sugars needed for plant growth. These two high-purity substances are natural The biostimulant has strong biological activity and efficiency. It has a good promotion effect on the growth of plants!" It uses special large-scale equipment and special process flow to open a new mode of dual-algae linkage degradation. The two kinds of seaweeds each contain special nutrient elements to form synergistic and complementary advantages, which enhance fertilizer efficiency and improve crop resistance and stress resistance. At the same time, the quality of agricultural products is greatly improved to increase production and income, and the benefit per mu can be increased by more than 30%!
Outlook
Based on the country’s “zero growth of chemical fertilizers” policy and the urgent need to improve the status of rural land in my country and the impact of market conditions, it is believed that there will be more and more room for the development of new fertilizers, and it can even be said that the future is unlimited. However, at this stage, we must be soberly aware that the research development and promotion of new fertilizers in my country is still in its infancy, and various products have mixed good and bad products. If Chinese agricultural enterprises want to change the status quo in rural areas, they must take scientific research and development as the premise. Go all out to control the quality of good products to truly benefit Chinese land, Chinese farmers, and Chinese agriculture!
Use innovation to create lasting endogenous power for development, and innovation to establish an enterprise with a long-lasting foundation. In the future, Haida Bio will continue to focus on the national marine power strategy, focus on the development and utilization of marine biological resources, follow the corporate spirit of "broadness, ambition, innovation, and transcendence", and stride forward to the world's leading marine biological resources development and utilization company, and is dedicated to mankind. Contribute to the cause of great health! In the process of building an innovative country, my country's scientific and technological innovation capabilities have been continuously improved, and innovation, as the first driving force, is accelerating the transformation and development of China's economy. The key to the conversion of new and old kinetic energy lies in constantly introducing the old and bringing forth the new and insisting on innovation-driven as the dominant strategy for the conversion of old and new kinetic energy. Overview