Feidoodoo and Pingxiang Annong Investment Co., Ltd., Sign Strategic Cooperation Agreement
June 15, 2026, 5:18 PM
FDD-global.com
10084
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Highlights at a glance
Feidoodoo, a subsidiary of IBI, and Pingxiang Annong Investment Co., Ltd. have signed a strategic cooperation agreement focused on modernizing agriculture through digital transformation and global expansion. The collaboration aims to integrate Feidoodoo's digital service capabilities, advanced supply chain resources, and industry expertise with Annong Investment's local strengths, including commodity trading and agricultural specialization in western Jiangxi. Key priorities include deploying smart agricultural equipment like drones in hilly areas, enhancing Pingxiang’s specialty agricultural products' global competitiveness, and fostering rural revitalization through innovation. This partnership sets a benchmark for advancing agricultural modernization and industry globalization in the region.

June 4 — Feidoodoo, a subsidiary of IBI, and Pingxiang Annong Investment Co., Ltd. (hereinafter referred to as "Annong Investment") signed a strategic cooperation agreement at the IBI Digital Economy Headquarters in Beijing. Chen Xing, General Manager of Feidoodoo Guangzhou Operations Center, and Zhang Xiang, Deputy General Manager of Annong Investment, signed the agreement on behalf of the two parties. The signing ceremony was attended by Yin Haifeng, Vice President of IBI and CEO of Feidoodoo; Xu Ce, Director of Feidoodoo's Strategic Development Department; Chen Yiran, CEO Assistant; along with Su Jianjun, Chairman of Annong Investment; Zhang Yuzhong, Deputy General Manager of Annong Food Group; Deng Yuxiang, Chairman of Anhong Agricultural Development Co., Ltd.; and Huang Xin, Head of the Comprehensive Department of Annong Investment.

The visiting delegation toured the Digital Economy Exhibition Hall, gaining in-depth insights into the operating models of IBI and its Duoduo platforms, cross-border operational strategies for industrial clusters, and the technical application and practical deployment of IBI Cloud.

Yin Haifeng extended a warm welcome to Chairman Su Jianjun and his delegation. She remarked: "Feidoodoo has long been committed to driving agricultural industry innovation through platform capabilities. We have accumulated extensive experience in supply chain services, smart agricultural equipment, and product and technology innovation, building a digital service capability that covers the entire agricultural value chain. Pingxiang, as Jiangxi's 'western gateway,' enjoys a prominent geographical advantage. Annong Investment has built a solid foundation in bulk commodity trading, specialty agricultural products, and localized services. The strategic directions of both parties are highly aligned. Moving forward, we will fully integrate Feidoodoo's platform resources with Annong Investment's local strengths, with a focus on advancing the deployment of smart equipment such as agricultural drones in hilly and mountainous areas. Furthermore, leveraging IBI's established operational resources in overseas parks and its cross-border supply chain system, we will explore cross-border collaboration and industry globalization pathways for western Jiangxi's specialty agriculture, jointly creating a new benchmark for agricultural industry upgrading in the region."
Su Jianjun stated: "Agricultural modernization is a core driver of rural revitalization, and digitalization and internationalization are inevitable trends in the development of modern agriculture. Having deeply cultivated agriculture in western Jiangxi for many years, Annong Investment has built a strong foundation of local industrial resources, project implementation experience, and the enabling advantages of a state-owned asset platform. Feidoodoo, as a leading agribusiness-focused industrial internet platform, possesses a mature digital service system, comprehensive supply chain resources, and extensive experience in global expansion. These are precisely the core capabilities needed to drive regional agricultural industry upgrades. Through this partnership, Annong Investment will fully leverage its strengths in local resource integration, industrial implementation, and policy coordination, working in close alignment with Feidoodoo to remove bottlenecks in regional agricultural industry development, drive quality and efficiency improvements in Pingxiang's specialty agriculture and bulk agricultural product sectors, and accelerate the transformation of regional agriculture from traditional models toward digital, modern, and globally oriented development."
The signing of this strategic cooperation agreement marks a new phase in the partnership between Feidoodoo and Annong Investment. The two parties will take this agreement as an opportunity to fully leverage their respective strengths and jointly build a more resilient and dynamic collaborative ecosystem for the agricultural industry.
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