Zhongyuan Dahua Yuneng Fertilizer sales exceeded 80,000 tons in the first half of the year

In the face of rising raw material prices and shortages of funds, Yuneng Fertilizer pays close attention to information such as the supply-demand relationship and price changes in the raw material market, collects, analyzes, and predicts market trends, and formulates raw material procurement plans according to production needs to expand procurement. Channels, under the premise of ensuring the quality of raw materials and prices are lower than the average market price, choose the opportunity to implement procurement through a variety of flexible methods, which not only guarantees production requirements but also greatly reduces production costs.

This year, affected by the price of raw materials, the manufacturing cost of compound fertilizer hit a record high, end users cannot accept the offer, the demand for fertilization has changed, the demand for compound fertilizer has decreased, and the profit has declined. Faced with a complex and severe situation, the company's sales staff walked through villages and alleys, communicated face-to-face with agents and farmers, and launched crystal nitrogen fertilizers and other marketable products promptly. Take advantage of the agricultural slack time to organize product recommendation meetings in the field, increase the promotion of value-added compound fertilizers, and cooperate with China YTO Group to launch "Dongfanghong" exclusively for compound fertilizers for large land contractors. In the first half of the year, 38,000 tons of compound fertilizer were sold, and the price increased by RMB 203/ton year-on-year.

The company gives full play to the quality advantages of automotive urea solution products, optimizes product sales policies, enriches sales methods, and seizes the market with key account management as an entry point. By cooperating with Alibaba's online marketing platform and using new media such as WeChat and Douyin to strengthen product promotion. With special OEMs for heavy truck manufacturers, free brand building, and internal market integration as the business focus, the monthly sales volume in May exceeded 7,000 tons, breaking the first target of 6,000 tons in monthly sales. From January to June, it will produce and sell 27,000 tons of urea solution for vehicles, complete 116% of the sales plan for the first half of the year, and achieve a profit of 380,000 yuan.
As of the end of June, the cumulative product sales of Yuneng Fertilizer reached 80,711 tons, a year-on-year increase of 30,340 tons, an increase of 60.2%. In the first half of the year, the accumulated operating income was 151.66 million yuan, which was 101% of the planned target, an increase of 42.75 million yuan or 39.3% year-on-year. Yuneng Fertilizer insists on being market-oriented, continuously improving product quality through technological and management innovation, enriching product categories, strengthening the quality management of the whole process from raw materials entering the factory to the final product, and increasing the supervision and assessment of key positions such as ingredients and granulation. Optimized formula design, solved the problems of particle powdering and product agglomeration, significantly improved product quality, realized differentiated production of urea-based series and thiourea series compound fertilizers, and sales of value-added products increased by 50% year-on-year.